Top 5 Tips for Starting a Yoga Business
So you want to start a career as a yoga teacher? Great! So where do you begin? I’ve been a yoga teacher and running my own business doing it for over 10 years. I come from a family of entrepreneurs, all of my close family members run their own businesses and are very successful at it! There are 5 top ways to start your career in yoga that I absolutely recommend you think about before getting started.
Don’t worry about competition. Wait, what? The number one thing I get asked when I am mentoring a yoga teacher about business is “but what about everyone else doing it better/faster/prettier/longer than I am?” In my many years as a business yogi, I have always taken the view that there is room for all of us. Why? My attitude is bring on the competition! I am always going to focus on being the best teacher I can be, and doing it better, more knowledgeably, and more compassionately than the last time I taught. This attitude has saved me so much grief and worry, and I’ve built a six-figure business without worrying about who is doing what I am doing! My motto can be summed up in 4 words: “I do it better.” This is not about “being” better than anyone! I try my hardest to be the best and not worry about the rest. (Thanks for that one, Tony Horton!)
Do your market research. Even though I just told you not to worry about your competition, I will tell you to know your competition; know who is offering what in your local area or in your area of expertise. If you are in competition with someone, or there are already successful models you can learn from, do just that. Take some time to really know your market. One way to do that is to pull up the latest census and know your top demographic and what they are looking for in a yoga teacher. This can save you so much hard work - if you tailor your offerings to the people living in your area and their top needs, you are going to be much more successful in a much shorter amount of time.
Establish good self-care habits. Being a business owner is exhausting sometimes - you do it all yet being a good business owner means you know when to delegate, when to pay someone to do the things you just don’t have time or the expertise to do. Learn how to pay someone to bolster your weak skills. I think one of the best things I’ve ever done is make myself an LLC and hire a bookkeeper. It is one of those things that I just don’t like to do, and I get immense mental relief knowing I don’t have to do it! Good self care also involves having boundaries around work. For me, I stop business texting at 5 p.m. People who work with me know that if they text me later than that, I won’t respond until the next business day at 9 a.m. That means Saturday and Sunday are off limits! This really helps me keep energetic boundaries that keeps my family time sacred and I get to turn my brain off.
Only pick 2 social media outlets to foster. You don’t need ALL the social media accounts. Twitter, Facebook, Instagram, Snapchat, Blogs, YouTube - it can get overwhelming really quick. Pick the outlets that seem to fit your community and your personality and go from there. Then post 2-3 times a week to start. Get your rhythm going, and keep up to date on the meanings of the changing algorithms. Usually it will pop up in the news when major platforms change things up, but you can also sign up for blogs or schedule a social media checkup with an expert once or twice a year. Your website can count as a social media outlet too!
Keep it simple. There’s no need for things to be really complicated. For example, for a web site you don’t need all the fancy features they try to sell you. Start basic and give yourself some time. Yoga businesses, like all businesses, don’t grow overnight. It’s like planting a seed and watching it grow. Good things take time to foster and build and that doesn’t happen quickly. The simpler you keep things, the longer you will last. Complexity breeds resentment when the time to keep your business running administratively takes over too much of your life! Do one thing, do it well, and the rest will often take care of itself.
Still need more answers? I’ve got them for you! My mentorship program is designed to help you feel confident, knowledgeable and prepared for the challenges of bringing your yoga business into the market. Sign up today for a Mentorship Starter Pack or Free 15-Minute Phone call!